A comparison of two media articles Essay

The Daily Express and The Independent write about the same event, England’s 2-0 victory over Greece in one of England’s world cup qualifier matches. It is obvious from looking at the articles that they are set out and written differently, this is because of their target audiences. The Independent is a more formal newspaper in A2 size, aimed at the more educated person. It is generally read by people in the social groups of A, B and C1, this includes people such as doctors, policemen and other such skilled workers. The Daily Express however is a much less formal newspaper, in A3 size, its target audience are people who are generally less educated and belong in the social groups of C1 and C2, people like builders, receptionists and other unskilled workers. The Daily Express’ article dominates the entire back page with very little else but a small sub article and some small adverts, the Daily Express sets it out in this way to attract its readers to the paper and article, it is bold and stands out. The Independent is different in this as the article takes up roughly half of the page, with enough room to have another article on the same page this is because of its much larger page. The Independent does not use big bold headlines or make it to try and attract the reader into the story; instead they set the article out in a more professional form making it look elegant and neat. This is done as The Independents readers do not want to be enticed into reading an article just because it looks attractive and stands out, they will read what is of interest to them and for content of the story. The Daily Express however uses the bold headlines and dominating layout to attract it’s readers into the article and paper. The Daily Express includes two pictures in its article, one for the main article of the match and the other one shows the gossip of the match. The Daily Star does this as their readers like pictures to attract them to the story and also like to read about the gossip as well, in this case the bottles being thrown at David Beckham’s head. The picture for the main article that the Daily Star chooses to show is that of David Beckham celebrating his goal, however they have blocked everything else out of the picture and just have David shown with a bold black outline. The picture is laid out across the page in an untidy fashion making it bolder and more attracting to its reader. This is done as the readers of the paper recognise David as a big celebrity and so want to read what is said about him. The Independent however is very different it has only one picture; it dominates the article but is set out in a square as a neat part of the article. The picture is the same as Daily stars however it is much broader as it shows more than just David Beckham; it is left showing us the stadium and the crowd’s celebrations. The chooses to do this as its readers prefer a much more in depth view as to what has happened when reading their articles, with this they can see the sort of atmosphere there would have been in the Stadium. The Daily Express uses a type of language typical of most tabloid newspapers, but not usually seen in broadsheet newspapers; puns, a play on words. The Daily Express uses pun in the headline of its article which focuses solely on David Beckham. The headline is â€Å"Haircules†, deriving from the ancient Greek God of Hercules, a mighty, strong warrior. The Daily Express has done this as it shows David Beckham as the mighty warrior of the football match. The beginning part â€Å"Her†, has been altered to â€Å"Hair† to apply more to David Beckham and his famous, forever changing hair cut. The Daily Express uses war imagery; the writer uses words, phrases and sentences which compare the football match to a bloody battle or war. The sub header is a great example of this war imagery language with the phrase â€Å"cool under fire†. We would more often than not associate this sort of term with a soldier who had kept his cool whilst being shot at, however in this case it has been changed to describe an aspect of the football match. Also, â€Å"missiles†, â€Å"victory† and â€Å"stoop to conquer† are more war imagery terms which the writer has used to elevate the match and make it seem more exciting. The Independent has not used war imagery as this is a very convincing language, the paper would much rather its readers made up their own minds rather than have them made for them. Sentence Length, sentence structure and sentence variety are another three things which sets these two articles apart. Whereas the Daily Express uses very simple, basic, short sentence structures The Independent uses longer more complex sentence structures which appeal more to its readers. The Daily express does not break down its sentences with punctuation, punctuation is very basic in this article for example, take the opening sentence of each, â€Å"Skipper David Beckham provided the perfect answer to the Greek thugs who targeted him last night with missiles as he curled in the free kick which put the seal on victory in Athens and kept England’s world cup hopes alive†, not a single comma is used to break down that very large sentence. ‘†Bring on the Germans† was the cry from the sunburned, shaven-headed masses in the northern arc of the Spiro Louis Stadium last night and there would not have been a single man in the England dressing room who would disagree’, in this the Independents the sentence is broken down by a quote and comma. Both of the articles input interviews from David Beckham; they are very similar but The Independents comments contain better vocabulary as to appeal more to its readers. The Independent inputs phrases such as â€Å"the importance of maintaining our discipline†, so that the comments appear more intellectual and appeal more to its readers. The Daily Express however writes this comment as â€Å"It was important we kept our discipline†, keeping the phrase more simple, so that it’s less sophisticated readers are not put off by complex language. The independent also contains much more dialogue than the Daily Express, this is because the Independent would like to get across as many view points as possible on the match, so that it’s readers can think for themselves and come to their own decision on the what kind of match the game was. In conclusion both of the articles are effective for their different readers. The Daily Express writes more basically and writes more about gossip and facts to appeal to its lesser educated readers. With bold headlines and the picture of David Beckham the paper is going to sell as it attracts its readers. The Independent is very different, it is much more factual, it’s more educated readers are less interested in the gossip and would rather read the facts. The article contains a lot of dialogue and refrains from using war imagery, presenting different view points enabling the reader to make their own decision on the match.

A Pricing Strategy of Apple, Inc Research Paper

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The Doubting Game as Opposite to the Believing Game Essay

The Doubting Game as Opposite to the Believing Game - Essay Example The doubting game is opposite to the believing game and requires an individual to contest a certain idea or subject.   The doubting and believing game can be played by one acknowledging the fact that there are two sides to every argument. In the believing game, the students may assess each point uniquely and find the good things about it. These can then be used to help the students believe the point which may otherwise be different from their own. The doubting game is simpler as it is easier to identify error than to believe in something (Elbow, 2008).   Hence, in this game individuals may assess a point and look what is accurate and what is inaccurate. Hence, concluding that all the information that they assume to be inaccurate is incorrect and create an opinion based on the inaccuracy. An example of an issue that has been widely discussed is euthanasia and whether it should be legalized. Each individual has a right to live which consequently means he or she has a right to die h ence euthanasia should be legalized. People who are against the legalization of euthanasia state that this could lead to a slippery slope (â€Å"Euthanasia Pros and Cons†, n.d).   This view is valid and interesting as allowing the killing of a human being raises the question of where a line should be drawn. If euthanasia is permitted people will start to question other aspects of morality. This raises an even bigger problem as morality is not factual but subjective. Hence, if allowing a morally objected matter such as the killing of innocent human beings for any purpose other morals in society will come into question. If I possessed this belief I would see the need to change many aspects of society and revise the definition of murder as euthanasia is an act of killing another human being. The slippery slope could be true in many different cases involving hospital ethics and society’s views for murder and value for life.  

Community Essay Example | Topics and Well Written Essays - 500 words

Community - Essay Example For example Target partnered with First Book in 2008 with the goal of donating new books to American schools in the lower income communities. Target also operated a REDcard program through which US$298 million dollars have been donated to US K-12 schools beginning in 1997. In addition, Target has partnered with Feeding America since 2001 under the auspices of its Meals for Minds program. Through this program Target has funded US2.3 million to Meals for Minds and another US$1.2 to food banks and a number of school food programs in the US. Target also donates both time and personnel to United Way’s charitable efforts and has donated up to US$13.8 million in 2009. In keeping with its mandate to aid in educating America, Target has made it possible for American families to explore the arts and craft landscape in the US. Through Target’s efforts and direct donations, American families can visit various Art Museums across the country at reduced admission rates or by virtue of free admission on designated days each week. Moreover, 2,2000 performances are available to American families either for free or reduced admission as a result of Target’s sponsorship.

Financial Analysis Assignment Example | Topics and Well Written Essays - 500 words - 1

Financial Analysis - Assignment Example The move have been associated with the recent change plan in the company that has forced customers to pay monthly installments of over twenty months other than offering subsidized phones (Zachariadis, 2014). The installment and the contract plan both present an effect of binding the customers to the carriers. Having a huge number of customers floating without an obligation to the company presents a financial risk since the number of sales will go down. Apart from the customers issues the company is also facing financial risks from competitors such as T-mobile US inc., Sprint corp. and Verizon communication Inc. The three competitors present a financial risk to the company as they compete with AT &T for the available market (Summary for AT&T Inc.- Yahoo! Finance, 2014). The graph below is an income statement of the AT & T Inc. the total revenue of the company has registered improvement as per the information of the last three years. Operating income has also declined with 2013 registering the period when the company utilized a lot of capital as operating capital. Diluted EPS indicate the profit per each share. The company recorded high profit per share in the year 2013 as compared to the two different years (Summary for AT&T Inc.- Yahoo! Finance, 2014). The total revenue of the company increased from $127, 434 to $ 132,447 showing a great improvement that was the highest in the past five years. However, the gross profit recorded a decline from $77,288 to $71,836. The company was able to register the highest gross profit in 2013. However, it is the within the same year that the company utilized the highest amount of money $30,447 as operating income. Additionally, in 2013, the company was able to register a high income amount of around $18,249 with a decrease of up to $ 6,224 in the year 2014. The company also recorded a profit per share

W2 Asign Determining Requirement in Data Warehousing Essay

W2 Asign Determining Requirement in Data Warehousing - Essay Example data warehouse, pick-up interesting data, format his or her own queries, drill through the data layers, and create custom reports and ad hoc queries† (Ponniah, 2010, p. 40). As such, these power users usually seek complex information, multidimensional (MD) analysis, and statistical analysis which could be facilitated through the online, intranet, internet, as the use of emails. As learned from Ponniah (2010), the â€Å"primary goal in the requirements definition phase is to compile information packages for all the subjects for the data warehouse† (p. 105). The kinds of requirements that one needs to gather at the requirements definition phase are categorized as follows: The gathering of information during this phase could be solicited through three (3) primary means or basic techniques: interviews, joint application development (JAD) sessions, and through questionnaires (Ponniah, 2010). Thus, the kind of details to be gathered would depend on the needs and demands of the users in the organizations. Through the use of the basic techniques for gathering information, as the query tools specialist, one must be able to comprehensively assess and determine the informational requirements of each user according to the category of requirements as stipulated above. Likewise, the types of questions that should be designed and communicated to the users should be structured in the most effective manner to facilitate solicitation of the appropriate response. Concurrently, it was also learned that aside from utilizing these three (3) basic techniques for data gathering and collection, one could gather useful information through the evaluation of existing documentation (Ponniah, 2010). As emphasized, â€Å"review of existing documentation can be done by the project team without too much involvement from the users of the business units. Scheduling of the review of existing documentation involves only the members of the project team† (Ponniah, 2010, pp. 115-116). Overall, as the

Educational psychology Essay Example for Free

Educational psychology Essay Assessment is the process of collecting, interpreting, and synthesising information in order to make decisions about students; provide learners feedback about their progress and their strengths and weaknesses; judge instructional effectiveness and inform educational policy (American Federation of Teachers, et al. , 1990 as cited in Gage and Berliner, 1998). On the other hand, motivation is simply what moves learners from boredom to interest so that they continue learning. It arouses and directs learner’s activities towards learning over time. Assessments can motivate learners if teachers and students roles are effectively performed. For instance, the role of a teacher can be designing tasks in a way that learners can complete with reasonable amount of effort. Difficult tests should be divided into subgroups that are achievable without excessive effort. The role of the teacher even includes ability to inform learners in advance about the nature of the assessments. In this way, assessments are able to motivate student’s effort to learn. Furthermore, Nicholls (1999) as cited in Stepleton (2001) states assessments will motivate learners if they are not seen as a form of torture to the students. The teacher should ensure that students understand that assessments are only meant to assist learners towards achievement of effective learning and attainment of educational goals. If students understand this, they will value assessments and form a positive attitude towards assessments there by getting motivated to learn. Assessments, if used judicially as in grading t tests and scoring of marks, can motivate learners to learn (Gage and Berliner, 1998). Similarly, it is pointed out that given that learners are labelled on the basis of assessments and that these labels create expectations about learner’s ability, characteristics and educational competence. Teachers have to be careful in labelling students. Stepleton (2001) states that according to self-fulfilment prophecy theory, students learn to behave in line with the label or characteristic that has been applied to them. Hence, if assessments are to motivate students, teachers must avoid labelling learners as poor, dull, incompetent or failures on the basis of quantitative results of assessments in the class. If a student feels the teacher knows him or her as an underperformer, the learner may cling to that mentality. On the other hand, good labels such as excellent, good and wonderful should be encouraged and used appropriately to increase motivation on the students learning efforts.